Are you struggling to get website’s higher organic ranking in the Google search engine for targeted keywords? Read this blog to know 7 most important SEO tips using on-page and off-page activities.
1. Keyword Research
Keywords are the words that people type into Google search engine bar. These keywords are also known as search queries, which can be categorized based on length, search intent, types.
- Keywords Based on Length:
- Short-tail – include one to three words
- Long-tail – include four or more words
- Keywords Based on Search Intent:
- Informational – Search query is related to seeking information or answers
- Navigational – Search query is related to specific website or page
- Commercial – Search query is related to products or services
- Transactional – Search query related to buy or take action
- Keywords Based on Types:
- Geo-targeted – include location-specific search terms
- Branded – include your brand name
- Generic – Broad search query related to your industry
Now, you can select primary and secondary keywords for your website using Google keyword planner.
2. Write Unique Title Tags and Meta Descriptions
Write unique title tags and compelling meta descriptions for SEO and user experience as mentioned below:
- Page Title: Write main headline with 50-60 characters, place primary keyword or phrase at the beginning you want to rank for and include brand name at the end if fits within character limits.
- Meta Description: Write brief summary of page’s content including targeted specific primary and secondary keywords, aim for 150-160 characters. Each page should have call to action words to encourage clicks.
3. Write Unique Content with Targeted Keywords
Use primary and secondary keywords strategically throughout the content – including title, headings, subheadings and body text.
- Insert primary keyword naturally within first sentence or paragraph.
- Insert secondary keyword naturally within first 200 words.
- Insert stop words (in, for, across etc.) in your targeted keywords. For example; SEO service in New York City.
- You can insert primary keyword 7 to 10 times for 1000-words content.
- Do not insert secondary keywords more than your primary keyword.
- Include call-to-action (CTA) with primary keyword in the last paragraph.
- For 1000-words content, insert 3-5 H2s. You can insert primary keyword in one of them and insert secondary keyword rest of them.
Pro SEO Tips:
- You can use keywords in image alt-tags, anchor-text links, and in URL.
- Yoast SEO, Rank Math are recommended SEO plugins for WordPress website, you can use any one.
4. Build Quality Backlinks
To create quality backlinks first of all check backlinks of your website’s strong competitors using online popular tools like SEMRush, Moz, Ahrefs. Find opportunity to get high-quality do-follow backlinks from different types of websites for your website as mentioned list below:
- Link Creation using Guest Posting
- Replace your website’s link with broken links on other websites. (Competitors Broken Links)
- Editorial Links (known as naturally earned backlinks)
- Business listings
- Social Media
- Social Bookmarking Links
- Author Bio Links
- Article Directory Links
- Profile Links
- Press Release (PR)
- Infographic Submission
- Image Submission
- Blog Submission
- PPT/PDF Submission
You can analyse toxic or spammy backlinks regularly through tools like SEMRush.
5. Improve Website Speed
Ensure your website loads quickly on desktop and mobile devices. You need to consider following strategies to improve website speed:
Image Optimization
- Compress images without compromising quality.
- Choose correct image format like JPEG, PNG, SVG, WebP.
- Implement Lazy loading for images below the fold.
Code Optimization
- Minify CSS, JavaScript, and HTML
- Leverage browser caching
- Reduce HTTP requests
- Remove render-blocking resources
Server Optimization
- Choose a reliable hosting provider
- Use a Content Delivery Network (CDN)
- Enable Gzip compression
Monitor your site regularly to maintain optimal performance through our recommended tools like Google PageSpeed Insights, GTmetrix, Pingdom, or Google Lighthouse to identify area of improvement. These technical SEO tips are useful to improve Core Web Vitals, which are set of key metrics used by Google to evaluate the user experience of a website in desktop and mobile devices.
6. Implement Schema Markup
Schema markup is known as structured data that helps search engines understand your web content better. Schema markup is useful to display rich search results in search engine result pages (SERPs) and improve search visibility. Usually, JSON-LD is most preferred format for implementing structured data.
Most of websites implements following relevant types of schema markup to enhance rich snippets:
- Organization
- Person
- LocalBusiness
- Product (for Ecommerce website)
- Review
- Article
- FAQ
- VideoObject
- BreadcrumbList
Other relevant schema markups for websites related to food, mobile application, or job.
- Recipe
- SoftwareApplication
- JobPosting
Use any one tool to generate schema markup:
- https://technicalseo.com/tools/schema-markup-generator/
- https://www.google.com/webmasters/markup-helper/u/0/
Use this tool to test or validate structure data markup code
7. Fix SEO Technical Issues
To improve organic search rankings and website’s visibility, we recommend you to identify and fix technical issues with the help of following tools: Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs, Moz, and SEMrush.
Consider following technical issues as a priority:
- Fix Broken (404) internal or external links.
- Implement 301 redirects for removed or moved pages.
- Add rel=”canonical” tags on <head> section of every page.
- Create unique and descriptive URL structure
- Merge duplicate content into a single page.
- Create or update XML sitemap and submit to Google Search Console.
- Create or check Robots.txt to ensure important pages are not blocked from being crawled.
Conclusion
Implementing these SEO tips can significantly improve keyword rankings and organic traffic to your website. However, we recommend you to monitor website regularly and stay updated with latest announced Google algorithm updates and changes.